Visibility, Credibility, Attraction dan Power Brand Ambassador Mempengaruhi Brand Image Produk Mie Sedaap Pada Mahasiswa
نویسندگان
چکیده
The purpose of this study was to determine the effect visibility, credibility, attraction, power brand ambassador Image Mie Sedaap on students Faculty Economics, Padang State University. This type research is causative. population in were number samples based William Cochran's formula 97 people and selected using Purposive Sampling technique. data used primary obtained through distributing questionnaires University with predetermined criteria. analytical method multiple regression analysis SPSS 22. results show that (1) Visibility, attraction ambassadors together have a significant Sedaap's image value 50.0% while rest are other variables not investigated. (2) Visibility each (3) most influence. strong Beta 27.7% compared Products at
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ژورنال
عنوان ژورنال: Jurnal Inovasi Pendidikan Ekonomi
سال: 2022
ISSN: ['2302-898X', '2621-5624']
DOI: https://doi.org/10.24036/011168570